The Hive Linq

Events and experiential campaigns offer a unique chance to connect directly with your audience. Unlike traditional advertising, these approaches create memorable experiences that build stronger relationships and encourage action. But how do you make sure your event or campaign truly engages attendees and drives results? Here are five practical tips to help you get the most from your direct marketing efforts at events and experiential campaigns. Focus on Creating Meaningful Interactions The...

At The Hive Linq, we believe that sustainable growth in fundraising comes from authentic, human conversations. Attrition isn’t just a number on a report – it’s a signal about how donors feel, how fundraisers are supported, and how aligned the whole programme is with the charity’s values. Drawing on sector insight and our own experience in face-to-face campaigns, here are 10 practical ways you can improve donor retention and reduce NSR in your fundraising – today. Start With The Fundraiser:...

Introducing The Hive Linq - where real connections fuel real brand growth. Known as “the link between purpose and performance,” The Hive Linq focuses on field marketing and face-to-face engagement, helping brands cut through the noise and build genuine connections that last. What sets The Hive Linq apart? First, we emphasise human conversation in a world saturated by digital noise. We believe that the most meaningful connections happen face-to-face—whether in retail, telecoms, energy or...